I lifted this post from Luis Villas blog – he always seems to get to good stuff early. Maybe being a student again helps 😉
Anyway – this post – and others over there (I especially like the one on presentations – I’ll blog that later!) are really interesting.
The rest of the post really goes on to discuss why ‘traditional marketing’ gets a bad press and how ‘neo-marketing’ (yuk) tries to change this.
My own personal viewpoint is that product/solution evangelism is going to be big in the next 12-18 months. Especially with the noise in the traditional marketing spaces. What will seem like more personal one-on-one conversations will make the difference. You reading this Ted?