Back to self hosting.
All had advantages – all had downsides. It’s the private cloud/public cloud conversation in a nutshell.
Ultimately GoDaddy performance let it down – especially for the database – was unacceptable. Their support was also pretty poor. As always “you get what you pay for” – but the bottlenecks for even simple, near static, WordPress sites were unacceptable.
Azure has a lot going for it – I am still keeping my eye on future features that are currently in beta. Performance was incredible; the process of getting apps updated was a little too cumbersome for me.
Self hosting really requires me to get dirty with the infrastructure and tuning – but the fact that I can lets me drive the performance. I’m also responsible for everything below the app – hardware, storage, network, connectivity, OS, security etc etc.