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Just a placeholder for now. I’ll add more links as I untangle them from my memory.

I’ve been looking in detail at how technology companies use blogs – generally they fall into three clear categories:

  • disruptive marketing
  • technical deep-dive
  • actually interesting

Tim Bray from Sun has a great discussion on how Sun built a policy on blogging and sharing information semi-informally with the public. Novell’s own Nat Friedman also blogs prolifically.

Microsoft have been pushing their employees to blog for a couple of years. The full list is here. Good ones to read are from either marketing or program management

Reverend Ted should deserve a mention. If only for the flame-wars he seems to create.